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Industry Stats

Digital Marketing Stats You Need in 2025

By September 7, 2025No Comments

The digital marketing landscape in 2025 is evolving faster than ever. With AI changing how people search, social media reshaping buying behaviour, and privacy regulations forcing brands to rethink tracking, marketers need reliable data more than opinions. Statistics provide credibility, help set benchmarks, and are one of the most shared content formats online. That’s why this post brings you the most up-to-date digital marketing stats you can cite, compare, and build strategies around.

Key Digital Marketing Statistics for 2025

Macro & market

  • Global internet users at the start of 2025: 5.56 billion people, 67.9% penetration.

  • Global social media users July 2025: 5.41 billion people, 65.7% of the world.

  • Global ad spend passed $1 trillion in 2024 and is forecast to hit roughly $1.1 trillion in 2025.

  • Retail media is now the second-largest ad channel and is set to surpass US TV advertising revenue in 2025.

Search & SEO

  • Google organic CTR by position in 2025: #1: 39.8%, #2: 18.7%, #3: 10.2%. The top three capture 68.7% of clicks.

  • Local Pack CTRs: #1: 17.6%, #2: 15.4%, #3: 15.1%.

  • AI Overviews appear on about 31% of results pages. Studies show mixed traffic impact, with some publishers reporting 10–60% declines on affected queries.

  • Core Web Vitals in 2025: INP replaced FID in March 2024 with a “good” threshold of ≤200 ms. LCP ≤2.5 s, CLS ≤0.1 remain targets.

Brand discovery & user behaviour

  • Search engines remain the top channel for brand discovery globally in 2025, ahead of social and word of mouth.

  • Average daily internet time: 3h46m on phones and 2h52m on computers.

  • People use ~6.8 social platforms each month on average.

Email

  • Average email open rate across industries in 2025: 42.35%. Treat opens with caution due to Apple MPP.

  • Brevo’s 2025 benchmark across 44B+ emails: 31.22% open rate, 3.64% CTR, 0.4% unsubscribes. EMEA often outperforms North America for engagement.

  • Litmus-reported email ROI widely cited as $36 returned per $1 spent.

Social & creator economy

  • Global social users: 5.41B in July 2025, 65.7% penetration.

  • Influencer marketing spend projected around $31–33B in 2025 depending on methodology.

Paid media

  • Top three paid search ad slots average ~1.1–2.1% CTR, and ads see lower CTR on pages with AI Overviews.

  • Retail media networks forecast to exceed $140B in 2025 and overtake US TV ad revenue.

Local SEO

  • 80% of US consumers search online for local businesses weekly, 32% daily.

  • “Near me” interest remains structurally high post-2021 peak; 42% of searchers click inside the Local Pack.

Ecommerce & CRO

  • Typical ecommerce site conversion rate hovers around 1.4% globally, with top performers much higher.

  • Mobile site speed wins revenue. A 0.1s mobile speed gain correlated with an 8.4% retail conversion increase.

Privacy & tracking

  • Third-party cookies: Google confirmed in April 2025 it will maintain user choice in Chrome rather than forcing deprecation, and is rolling out IP Protection in Q3 2025.

  • Chrome’s third-party cookie docs updated 10 July 2025 with guidance and grace-period tooling.

AI in marketing

  • 88% of marketers say they use AI in their day-to-day roles in 2025. Top uses include content optimisation, content creation, brainstorming and analysis.

  • Only 28% of enterprise marketers say their content strategy is very or extremely effective, despite 75% reporting AI use and 62% having AI guidelines.

Why These Stats Matter

Data points alone won’t transform your marketing. What matters is how you apply them:

  • Content and SEO: Click-through rates and Core Web Vitals show where to focus for visibility and conversions.

  • Social and influencer marketing: Growth numbers prove how important it is to meet customers where they spend time.

  • Email and CRM: Benchmark open and click rates help you track whether your campaigns are above or below industry norms.

  • AI adoption: Understanding how peers use AI in content and advertising keeps you competitive.

  • Privacy and ads: With third-party cookies shifting, it’s critical to know where ad budgets and consumer trust are headed.

Marketers who build campaigns on solid statistics are better equipped to win in crowded spaces. Use these insights to refine your strategy, create content that resonates, and improve ROI.

Closing Thoughts

Digital marketing in 2025 is more dynamic, data-driven, and competitive than ever. By grounding your strategy in reliable statistics, you give your brand an edge while ensuring your decisions are backed by evidence, not guesswork. If you’re a blogger or journalist, feel free to cite this page — it’s designed to make your content stronger and more authoritative.

Want to stay ahead? Keep revisiting updated statistics, test them against your own campaigns, and let the numbers guide you. After all, in today’s digital world, data is not just information, it’s your competitive advantage.

Sources

Here are the original research reports and industry benchmarks referenced in this post: