August 2026
Netsleek co-founders Ruan Masuret and Juanita Martinaglia have been featured in Writers Life Magazine in an editorial exploring the changing nature of AI Search and what it could mean for the future of digital discoverability.
Titled “How Netsleek Is Redefining Digital Discoverability for the AI Era,” the feature examines how discovery is evolving as AI systems increasingly sit between organisations and the people searching for information, comparing businesses and making recommendations.
The editorial explores a distinction that has become central to Netsleek’s research: the difference between visibility and discoverability. Traditional search has largely focused on whether a website can be found. AI-mediated discovery introduces a broader question: can an AI system clearly understand an organisation, develop confidence in the information available about it and determine when that organisation is relevant enough to surface, cite or recommend?
The feature also explores Netsleek’s original Selection Layer framework in AI Search, which proposes a conceptual stage between information retrieval and the selection of entities and sources that ultimately appear within an AI-generated response.
Other topics discussed include entity clarity, trust and third-party corroboration, semantic content architecture, the challenges facing large organisations with complex digital footprints, and Netsleek’s research into WebMCP and the emerging agentic web.
Throughout the conversation, Ruan and Juanita also discuss why they believe organisations should begin looking beyond rankings alone and consider how clearly and consistently their businesses can be understood across the wider digital ecosystem.
The feature concludes with a simple idea that captures much of the discussion: the future of digital discoverability isn’t simply about being found. It’s about being understood.
Read the full editorial on Writers Life Magazine: