Landing page SEO focuses on ranking high-converting service pages, while blog SEO targets informative content that attracts traffic and builds topical authority.
While both landing pages and blog posts can help your website rank in search results, they serve different purposes in an SEO strategy. Understanding the distinction between them allows you to use each type of content more effectively.
Landing page SEO is designed to convert visitors into leads or customers. These pages are usually static and focus on specific services, products, or local areas. For example, a London-based agency might have pages like “SEO Services in Shoreditch” or “Content Writing for Law Firms in London.” The SEO goal here is to target high-intent keywords such as “hire SEO agency in London” or “content writing services near me.” These pages are optimised with strong calls to action, keyword-rich headers, local schema markup, and concise value-driven copy. They are also strategically interlinked with other core pages on the site.
In contrast, blog SEO focuses on attracting top-of-funnel traffic by answering questions, educating readers, and supporting overall site authority. Blog posts target longer, informational queries like “how to optimise a service page for local SEO” or “SEO writing tips for London businesses.” These articles are more detailed and allow for in-depth exploration of a topic. Over time, consistent blogging builds topical relevance and supports the ranking power of your main service pages.
The two work best when used together. Blogs drive discovery, keep your site fresh, and build trust. Landing pages turn that traffic into action. A smart SEO strategy connects both through internal links, creating a content ecosystem that supports long-term visibility and growth.
Need SEO content that balances traffic and conversions? Work with a London SEO agency that does both.