The most common SEO mistakes e-commerce sites make include duplicate content, poor site structure, slow page speed, and ignoring mobile optimisation, and these issues can be avoided with the right strategy and support from an experienced SEO company. Many online stores in London and across the UK use the same product descriptions from suppliers, which leads to duplicate content that lowers rankings. Creating unique descriptions with targeted keywords helps your products stand out.
Another frequent error is a confusing category and URL structure, making it difficult for search engines and customers to navigate. A clear hierarchy with keyword rich categories improves both rankings and user experience. Slow load times and unoptimised images are also major problems that hurt conversions and reduce visibility. Compressing images, using a fast hosting provider, and optimising code can solve these issues.
Mobile SEO is critical, yet many e-commerce sites still overlook it. With most shoppers searching and buying on their phones, a responsive, mobile friendly design is essential. Partnering with a reliable SEO company in London ensures these mistakes are identified and fixed early. By avoiding these pitfalls, your store can achieve stronger search engine visibility, more qualified traffic, and higher sales growth.
Don’t let small SEO mistakes cost you big results. Partner with Netsleek’s London SEO experts to fix issues fast and grow your e-commerce visibility. Book a SEO consultation today.
Frequently Asked Questions About E-Commerce SEO Mistakes
What are the most common SEO mistakes online stores make?
Common SEO mistakes include duplicate product descriptions, slow page speed, poor site structure, and missing mobile optimisation—all of which hurt rankings and sales.
Why is duplicate content bad for SEO?
Duplicate content confuses search engines and prevents your pages from ranking properly. Creating unique product descriptions and category content helps improve visibility and trust.
How does poor site structure affect SEO?
A messy URL or category hierarchy makes it difficult for Google and shoppers to find products. A clear, keyword-focused structure improves crawling, navigation, and conversions.
Why does mobile optimisation matter for e-commerce stores?
Most customers browse and shop on mobile devices. A responsive design ensures fast loading, better usability, and higher rankings in Google’s mobile-first index.
How can a professional SEO company help prevent these issues?
An experienced SEO firm like Netsleek identifies technical and content errors early, implements best practices, and continuously optimises your store to maintain top performance.