Competition from big marketplaces like Amazon and eBay affects your SEO strategy by making it harder to rank for broad, high volume product keywords, which means your e-commerce store needs a more targeted and strategic approach. These global giants dominate search results with authority, backlinks, and millions of indexed pages. If your online store in London tries to compete head to head on generic terms, you will struggle to get visibility.
The solution is to focus on long tail and location based keywords that capture buyers with strong purchase intent, such as “handmade jewellery London” or “organic skincare UK.” This allows you to attract an audience that is actively looking for unique alternatives outside of big marketplaces. Creating high quality content like buying guides, blogs, and detailed product pages also strengthens topical authority.
Building trust signals through reviews, secure checkout, and fast delivery is another way to compete. Partnering with an SEO business in London ensures you have the technical expertise and keyword insights needed to carve out your niche. By positioning your store with smart optimisation and local relevance, you can compete effectively and win loyal customers even in a market dominated by Amazon and eBay.
Don’t compete with giants, outsmart them. Partner with Netsleek’s SEO experts in London to build a strategy that attracts high-intent buyers and drives consistent sales.
Frequently Asked Questions About Competing with Amazon and eBay
How do Amazon and eBay impact my e-commerce SEO strategy?
Amazon and eBay dominate high-volume search terms, making it harder for smaller retailers to rank. Your strategy should focus on niche, long-tail, and local keywords to reach targeted buyers.
Can small e-commerce stores outrank Amazon in Google?
Yes, smaller stores can outrank Amazon for specific long-tail and intent-driven searches by creating unique, optimised content and targeting audiences that prefer personalised shopping experiences.
What keywords should I target to compete effectively?
Focus on location-based and descriptive keywords such as “handmade candles London” or “eco-friendly gifts UK.” These terms attract motivated shoppers outside Amazon’s broad reach.
How does content help smaller stores compete with big marketplaces?
Content marketing builds authority, trust, and relevance. Creating detailed product descriptions, buyer guides, and SEO-optimised blogs helps you earn visibility and customer confidence.
Why should I hire an SEO business in London to help?
A professional SEO business provides technical expertise, local keyword insights, and continuous optimisation—helping your store carve a strong niche against global competitors.