The making of a successful website is more than just checking the number of Hits it receives everyday. To make the most of your website, you need to get data on whether your banners and Marketing Campaigns are getting clicks, the number of visitors who are engaging with your website, if the landing pages are optimized etc.
The increasing number of Firms that rely solely on their websites to attract business stands proof to the tremendous advantages of Online Marketing. However, as you invest in your websites, it is equally important to measure your Website's performance. You need to make sure that the investments you have made in your website are showing the right returns and helping you meet your business goals.
Web analytics is the measurement, collection, analysis and reporting of Online data for purposes of understanding and optimizing web usage.
You will need incisive information that helps you understand which portions of your website are performing well and which ones need to be changed. By being informed about your website's performance, you will be able to make decisions that will help increase your revenue. This is where Web Analytics can help you.
Since each Website is unique, we provide each of our web analytics customers with highly customized services that helps the customers achieve their Business goals. We can help you define specific key performance indicators, find a web analytics tool most suited for your Website and customize it based on your requirements. We can then provide you with exclusive reports that can help you better understand your data and make informed business decisions.
What can we do with Web Analytics?
• You can find why your website is not achieving Business Goals.
• Why are your website visitors leaving fast?
• Which section of your website is the most popular?
• Why your PPC campaigns are not converting to sale?